Monday, October 27, 2008

Proposal Site Typography














































Summary
For this site, I chose two fonts. Penshurst is a specialty serif font that I will use, in different sizes for the site ID, the page name and the major headings and the sub-heading links. The other font will be Verdana, which will be used in a normal style for the 12 pixel sized body text and the 9 pixel sized footer text and bold for the button labels.

Examples
I chose Penshurst for the logo to exemplify the wedding oriented graphic identity of the site. I chose it for the headings in order to add a very feminine character to compliment the content of the Web site. Penshurst is the primary font in this entire font-family: Penshurst, "Trebuchet MS Italic", "Verdana Italic", sans-serif; I chose Verdana as the primary font to provide the maximum legibility in the areas in which visitors need it most. This font-family: Verdana, Arial, Helvetica, sans-serif; is for the navigation and the body text. The site metaphor is a research paper, which would normally imply the use of Times New Roman serif font that is prescribed by the MLA style guide for print legibility. However, since maximum legibility on the Web is provided by Verdana, a sans serif font that was designed specifically for the screen viewing, I substituted it for Times New Roman.

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